Cyberbia Growth Calculator
How much could you grow your business with the right sales and marketing strategy?
FOR YOUR EYES ONLY
Any numbers you enter are not saved and are for your use only
Any numbers you enter are not saved and are for your use only
The Cyberbia Growth Calculator is a quick and easy way
to assess the opportunity
to assess the opportunity
Existing Customers
Current Annual Revenue from existing customers
50,000,000 $
Gross Profit Percentage [Profit after Cost of Goods Sold]
35 %
Percentage growth possible from existing customers
10 %
New Business
How many potential customers or prospects are there?
300
What percentage of prospects do you think you could win?
5 %
What is the average annual revenue from a customer?
50,000 $
How many years do you keep your customers?
6
The Numbers
Existing Customers
Potential revenue growth from existing customers per annum $5,000,000
Potential gross profit growth from existing customers per annum $1,750,000
New Business
Potential revenue growth from new business per annum $750,000
Potential gross profit growth from new business per annum $262,500
Total Potential Annual Revenue Growth $5,750,000
Total Potential Annual Gross Profit Growth $2,012,500
Total Potential Annual Revenue $55,750,000
Total Potential Annual Gross Profit $19,512,500
New Business: One customer’s life time value [CLV] $300,000
New Business: One customer’s life time Gross Profit [CLGP] $105,000
Sales and Marketing Budget Calculator
Potential Gross Profit Growth $2,012,500
What percentage of potential Gross Profit would you invest [in advance] to achieve the Potential Annual Revenue Growth?
20 %
Your Total Annual Sales and Marketing Budget to achieve Growth $402,500
The Breakdown
Annual Budget: Existing Clients $350,000
Annual Budget: New Business $52,500
Your budget to win one new customer [based off CLGP] $21,000
